- Ecommerce
- Scheduling
- B2B SaaS
- Integrations & Data
— and everything in between.
Product Manager with 8+ years in software, ecommerce, and SaaS at startups and fast-growing midsize companies. I own the roadmap end to end — discovery, requirements, development, launch, and iteration — and partner closely with engineering, design, and operations.
- 8+years in software, ecommerce & SaaS
- 2×monthly net sales, sessions & customers in 6 months
- 100+API integrations owned at Dutchie
The most creative Product minds come from diverse backgrounds and approach problems with a multitude of perspectives.
Great Product Managers get their hands dirty. They:
- Talk to customers
- Consult colleagues in ground floor positions
- Learn by listening and observing
- Test to validate problems and hypotheses
- Are willing to be wrong
They don't approach Product Strategy with the mindset that they know best.
I try to follow these principles in every project I take on. I don't remain attached to an idea when a better one comes along. I spend time with Support teams on the frontlines — they, after all, hear the most about the issues users encounter on your platform.
These values won't match every company or Product org — and that's OK. If our philosophies align, our potential to succeed is limitless.
My career roadmap
Eight years delivering superb product experiences. Select a role to view details.
- Owns the organization-wide digital product and data ecosystem, leading the Data & Systems team across the software stack, analytics, ecommerce administration, and web management, and setting the technical roadmap and initiatives.
- Prototypes new ecommerce features as clickable designs in Claude Design to validate concepts before development, oversees development through release, and builds features directly with Claude Code where it speeds delivery.
- Leads web development, system implementations, reconciliation/optimization projects, and process development.
- Maintains BigQuery data warehouse & its sources and connectors, enforcing data best practices to preserve integrity.
- Managed all development, CRO, and SEO initiatives for B2C and B2B ecommerce sites for a rapidly scaling manufacturer and retailer.
- Implemented net new features to increase AOV and conversions, such as subscription plans, a loyalty & rewards program, bundles, and product upsells.
- Built a standalone B2B portal with selective data restricted to approved accounts, custom pricing catalogs, volume discounts, conditional fees, and integrations with inventory management and fulfillment platforms.
- Doubled monthly net sales, sessions, and customers in a 6-month period, an increase from ~$150K/mo to $300K+/mo.
- Drove development of new features beginning with discovery and research, strategic goals and KPI identification, writing requirements, delivery management, and GTM strategy & release for a SaaS activity & event booking platform.
- Projects included roster & waitlist redesigns, e-signatures, event ticketing, and significant platform improvements.
- Worked cross-functionally in a Scrum environment with UX Design, Data, Engineering, Marketing, and CX teams, as well as company leadership, to identify gaps and problems, develop strategic product solutions, and foster efficient development and release.
- Responsible for development and maintenance of over 100 API integrations between a SaaS ecommerce platform and third-party software, with the goal of minimizing manual entry for users, enabling analytics, and providing a robust suite of tools to enhance the Dutchie core product.
- Ongoing contribution to the design and iteration of relational and object-oriented data models, supporting the core product as well as internal and external integration architecture.
- Feature team leadership, including a collaborative relationship with design, engineering, and QA. Product roadmap ownership from ideation to launch, facilitation of scrum events, and management of execution and timelines.
- Development of success metrics and analytics to track feature adoption and usage.
- Advanced technical support, working directly with engineers to identify and resolve bugs, perform technical tasks, and improve product functionality.
- Member of cross-functional agile product teams, informing feature development by providing user insight and research, as well as managing beta testing and the go-to-market process for releases. Product domains included integrations, core product, and compliance.
- Communicated feedback and priorities from customer-facing teams to product teams, writing user stories and assisting with RICE prioritization by providing reach and impact data.
- Provided in-depth support to a large and diverse customer base comprised mainly of independent contractors.
- Detailed and reported issues and pain points to improve customer experience.
- Helped to manage rollouts of new internal systems and processes, including assisting with communication and training.
- Communicated with the engineering team to eliminate glitches and bugs.
- Innovated and improved office processes, including the redesign of purchasing workflow and supply inventory management.
- Researched compliance and regulation to make sure partners are protected from audit.
- Helped to foster better interdepartmental relations and close gaps in communication.
Education & development
- BA University of Vermont · Burlington, VT · 2009
- Certificate, Project Management Portland State University · Portland, OR · 2017
- PMP Exam Boot Camp Portland State University · Portland, OR · 2019
Skills & toolkit
Product strategy
- Product Strategy
- Roadmap Development
- Product Requirements & Scope
- Product Documentation
- Department Leadership
Research & testing
- UX Research
- A/B Testing
- AI-Enabled Prototyping
Delivery
- Agile & Waterfall Methodologies
- Scrum
Commerce & systems
- Ecommerce & POS
- WMS, IMS, MRP
- Integrations
- REST API
- Data Integrity
Data & analytics
- Product Analytics
- SQL
- BigQuery
- Snowflake
- Looker
- Amplitude
- Power BI
Toolkit
- Jira
- Confluence
- Asana
- Productboard
- Figma
- Miro
- Slack
- Notion
- Shopify
- Cin7
- Salesforce
- QuickBooks
- Google Sheets
- Claude Design
- Claude Code
Skills in Action
Hemp Collect
Hemp Collect
Sawyer
Dutchie
Greenbits
Uber
Hover or tap a star or dot for details.
About me
Two sides of the same story. Pick one to read more.
I didn't land in a Product career in a conventional way. To be frank, it wasn't on my radar when I was in college, and it wasn't nearly as ubiquitous at the time as it is today. I studied film theory, made documentaries, dabbled in ceramics, and worked in a record store.
My first "career" after graduation was as a reporter at a small town newspaper, and later, a respected free weekly here in Portland.
I finally found my way to the tech world nearly a decade post-college, starting in Technical Support and quickly taking interest in Product.
How did my diverse background translate to Product?
A common theme I've found throughout my education and career has been asking questions, listening and learning, and telling stories others have shared with me. I learned interview and research skills crafting documentary films, which I later leveraged as a print journalist.
In my Support roles, I spent every day speaking with users, learning every detail and quirk of the software I was supporting. I learned where customers were limited. I learned what processes seemed easy but were painstaking in practice. I learned what was broken — and what was infuriating.
I found myself bewildered at how rarely our knowledge was utilized when new features were planned. After all, we held the keys to a wealth of firsthand customer insight!
I was driven to become a different kind of Product Manager — one who was ingrained in the everyday usage and users of my platform. And that's exactly the PM I've become.
Fifteen years ago I left the Catskills and Green Mountains of the Northeast for a new adventure in the Cascades of the Pacific Northwest. I fit the bill — I love coffee, craft beer, gardening, food, live music, art, and the Portland Trail Blazers.
I spend my weekends in the wilderness as much as possible: hiking, backpacking, paddleboarding, and perpetually attempting to learn to ski. I love to travel and explore our planet.
I live with my (adorable) Newfoundland puppy Heron and my (massive) record collection.
Let's build something people want to use.
I'm open to product management roles at startups, growing companies, and established midsize to large companies — especially in ecommerce, integrations, data, retail tech, and consumer products.
I'm also open to chats about anything. Got an idea? A project? A question? Reach out!